Coach Conversations January 2023

Monthly conversations with dynamic and interesting coaches, join us for community and collaboration and the conversations that nobody else in our industry is having!

This month we talk to Mike Verret - Are you struggling with getting your customers to understand you? Imagine this…You are making a Hollywood blockbuster, and you accidently name a major character after a well-known member of the Church of Satan. Everyone searching for that character sees an image of someone with horn implants and wearing a menacing cape, every time they enter the name into a Google search. How would a scenario like this affect YOUR brand? Think about it. It is hard enough to stand out from the crowd, never mind deal with a PR disaster. Even though your product is superior, you just can’t get that across to your audience. You lack the Power to Connect. ❗ That causes you Big Problems. Talking about your business is hard. It’s not just about what you make, create or sell. It’s about your audience. For them, the only thing that matters is being First, Best or Different. ❌ If you weren't FIRST…you've got an uphill battle. ❌ If they can’t see why you are BEST for them…you are just a “lesser-than” option. ❌ If you aren’t DIFFERENT, you will lose business because you leave no impact on them at all. The worst thing that can happen to your business is that you become just like everyone else. You aren’t memorable. If you’re nodding along and thinking none of these three apply to you, it's a red flag that something is wrong with your message. You are leaving a lot on the table. Could you communicate with your audience any SMARTER? 

Connect with him on Linkedin https://www.linkedin.com/in/mike-verret/